Twitter for organizations.

Twitter has of late evolved as an indespensible tool and a serious part of the internet marketing strategy of any organization or company seeking an online presence. There are several ways various companies are using Twitter to achieve their goals and to keep in touch with their clients or customers.

Many companies has used Twitter in the best possible way. Dell, Pepsi and CoffeeGrounds are some of my favorite cases.

Dell Outlet is one of the division of Dell which rolls out refurbished and custom made products which need to be sold quickly. They found Twitter to be the quickest way to spread the word. Not only could they roll out information about the products, the coupons and the special offers, they started getting reply from their customers. Their customers gave feedback and complaints about their products which helped them improve their service. Nelson, of Dell in an interview with Twitter says that they have booked more than $3 million of sales only with the help of Twitter.

Another Classic Example is of Pepsi who used Twitter to collect feedback from their consumers. They found this consumer feedback very useful and used the data gathered from Twitter to build on their campaigns. Pepsi uses Twitter as one of their customer service tools and also resolves the complaints. Whenever a customer gets offensive they continue the conversation in DM or through E-mail. Twitter has helped Pepsi to create a strong brand loyalty in the form of their huge group of Followers in Twitter.

Coffee Grounds is a coffee shop which is not as big as Dell or Pepsi, but has used Twitter as well as they have done. J.R. cohen the General Manager of Twitter built a list of Followers, but he never thought that his followers will soon start ordering online through direct messeging(DM). He used to send a personal invite to his followers to his coffee shop and then personally met them. This is how twiter helped J.R. get realtime customers and orders.

These are just a few examples of how Twitter can be used by different companies for different purposes.

It does not matter whether you are a decision maker or not of your company, if your company/ organization does not still have a twitter account just go ahead and open one. And then think on how to use it to get in touch with your target group and consumers. Think of ways on how to exploit twitter. And if this clicks you are sure to get a double hike next appraisals.

The first step you need to take before opening the account is just search the name of your company in Twitter without logging in and find out what people are talking about you. Make a report of the important matters that you find from those tweets of people. Start following some of those people who talk frequently about you and appreciate them for it. If they have complaints resolve them.

Now once you are active on Twitter you need to find out ways to bring in more people to follow you in Twitter. The first thing you need to do is put an eminent link in your website saying Follow us on Twitter. Give special offers/ small goodies to customers who start following you in Twitter which will encourage more people to join. Go ahead and give some great offers in Twitter so that they get retweeted. Every time a person re tweets your tweets it gets spread to more people and increases the chances of more people following you.

The next step after you start putting the link of your Twitter account all across your websites, blogs, e-mail signatures, posts, stationery, T-shirts, business cards, product packaging etc and start getting a lot of followers on Twitter, you need to take one step ahead and start integrating the Twitter API in your website. I will write more about Twitter API integration, Background Design and advanced reporting for Twitter business users.

Keep tweeting frequently and dont let the buzz about you go away. But be sure that you do not spam and send in useless or unusual tweets which may annoy your followers. Tweeting a few times a day would be for very active members such as a news channel or a weather forecast company. Other tweeting a few times a week or once in a couple of days is good enough. But if you become too idle and do not tweet even once in a week that may take you out of the minds of your followers.

All you need to do is to create killer tweets by utilizing the real estate of those 140 characters which Twitter has given you. Even though it is less lets be happy and try our best. In my future posts I will also write on how to write killer tweets.